Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Personal Luxury Car shopping experience:
1. Compare - without doubt the biggest advantage that the Personal Luxury Car offers shoppers today is the ability to compare thousands of Personal Luxury Car at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Personal Luxury Car? Wrong! If the Personal Luxury Car is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Personal Luxury Car then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Personal Luxury Car? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Personal Luxury Car and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Personal Luxury Car wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Personal Luxury Car then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Personal Luxury Car site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Personal Luxury Car, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Personal Luxury Car, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
A
personal luxury car is a highly styled, luxurious automobile intended for the comfort and satisfaction of its owner/driver, sacrificing passenger space, cargo capacity, and other practical concerns for the sake of style. The personal luxury car has often been a lucrative market segment of the post-World War II automotive market.
Definition
Personal luxury cars are usually, though not necessarily, two-door coupes or convertibles with two-passenger or
2 plus 2 seating capacity, sometimes with more seats. They are distinguished from
grand tourer or
sports cars by their greater emphasis on comfort and convenience than on performance, although the distinction between a luxury GT and a personal luxury car is often hazy. Personal luxury cars are typically mass produced (rather than
coachbuilder), sharing their mechanical components with more prosaic
sedans to reduce production costs and increase profitability. A modern example is the
Ford Thunderbird.
History
Origins
The antecedents of the personal luxury car are the expensive, often custom-bodied sporting luxury cars of the 1920s and
1930s, some of the most prestigious of which were built by
Alfa Romeo,
Bugatti,
Delage,
Delahaye,
Duesenberg, and
Mercedes-Benz. Two well-known examples were the
Duesenberg and Mercedes SSK: tremendously fast and stratospherically expensive automobiles eschewing the comfort of pure luxury cars while being too large and heavy to be true sports cars. They nonetheless offered distinctive style, impeccable craftsmanship, and strong performance for wealthy buyers (including film and music stars, kings, and gangsters) who wanted to project a dashing image. The
Great Depression and World War II eroded the market for these expensive, bespoke cars, but the postwar era still produced noteworthy examples like the Bentley Continental with its fine two-door body built by
H.J. Mulliner. A related, primarily postwar phenomenon was the
grand tourer (GT), a relatively comfortable, high-performance car intended for high-speed, long-distance travel. Italy became a major producer of GTs, with marques like Ferrari and
Maserati offering distinctive, often custom-bodied models of considerable performance. Alfa Romeo never recovered from the Second World War. This void was filled by
Ferrari.
Both the bespoke luxury car and the GT were beyond the reach of all but the wealthiest buyers, and the 1950s saw a growing trend in both the
United States and
Europe towards mass-market "specialty cars" catering to drivers who coveted the image of the bespoke machinery, but who could not afford the cost -- and to wealthier buyers who could afford the genuine article, but disliked the inconvenience and complexity of servicing and repairing it, especially outside of a major urban area where foreign car dealerships were few and far between. Buyers were also interested in
automatic transmission, air conditioning, power steering, and other convenience options not generally offered on GTs or sports cars of the day. In its August, 1967 issue,
Motor Trend magazine noted that the domestic "luxury speciality cars" of the day (Ford Thunderbird, Buick Riviera, Oldsmobile Toronado, Cadillac Eldorado and Pontiac Grand Prix) appealed to buyers who wanted reliability and durability not found in the exotic European imports of the 1950s along with those aforementioned American-style options which kept them buying American cars." M/T added that "Motorists of just about every stripe can find a now car with pleasing and distinctive lines, good performance and all the things that go to make a car enjoyable."
The result was a burgeoning market for "factory customs," models using standard or mostly standard
engines and other mechanical components, but with unique styling. A prominent early example was the 1953 Cadillac Eldorado convertible, whose customized styling gave it a price tag nearly twice that of a standard Cadillac rag top despite nearly identical underpinnings.
The personal luxury car market segment in the United States was largely defined by the
Ford Thunderbird. The first Thunderbird, launched in 1955 and sold through
1957, was a two-seat convertible, but despite its compact size and respectable performance, Ford made no claims that the softly sprung T-bird was a true sports car, calling it a "personal car." Although some Thunderbirds were quite fast for their time, and some successfully competed in various forms of
automobile racing, it was more of a compact luxury car than a GT.
In 1958, Ford transformed the Thunderbird into a bulkier, four-seat model with a large array of comfort features and styling gimmicks and found it a tremendous success, outselling any of the earlier, two-seat T-birds. This market segment was previously the province of the
Studebaker Golden Hawk, a highly styled hardtop in the GT tradition with muscle car performance. While the four-seat Thunderbirds had only average performance and mediocre handling, their airplane and rocketship-inspired design cues found a receptive audience.
The personal luxury market emerges
Curiously, other U.S. automakers were slow to react to the success of the Thunderbird. It was not until 1962 when
Pontiac offered the Pontiac Grand Prix and Buick offered the
Buick Wildcat, followed the next year by the Buick Riviera, as well as the
Studebaker Avanti, that the T-Bird had serious competition. In 1963, "GM design chief Bill Mitchell's 'personal luxury' land yacht set sail, with the Riviera squarely aimed at Ford's big Thunderbird in the four-place sports coupe marketplace." See "The SCM Analysis" section. Retrieved on July 8, 2007.
American Motors introduced the Rambler Marlin, a full-sized sports fastback that was based on an
Mid-size car platform. By the late 1960s and 1970, this market segment was growing, and would achieve even greater success in the later 1970s.
While Europe's slower economic recovery meant that it did not venture as much into this market until the 1960s, there were exceptions like the DKW, the custom-bodied
Alfa Romeo 1900, BMW 507, and
Mercedes-Benz SL were popular in the personal luxury market, albeit on a smaller scale. By the 1960s models like the
Jaguar E-Type,
BMW E9,
Citroën SM, and Mercedes-Benz SL, while more expensive and somewhat smaller than their U.S. equivalents, were very much aimed at the same type of market. Indeed, the initial BMW 6-series of 1977 were very comparable to models like the Riviera: they shared most of their mechanical components with contemporary sedans, offering very similar (and even slightly inferior) performance and less practicality at a higher price, but their distinctive style and image made them desirable automobiles.
The decline of the
muscle car in the early 1970s coincided with a strong upswing in the personal luxury segment, as buyers shifted emphasis from performance to comfort, although there were some muscle cars that could be classified as personal luxury, such as the Dodge Charger (SE models). The models of that time, including the
Lincoln Continental Mark series,
Cadillac Eldorado, and Ford Thunderbird, largely abandoned any pretense of sport for a more intimate, luxury-oriented feel, with plush interiors and vintage styling cues like Rolls-Royce car-style radiator grilles, opera windows, and
vinyl tops. They were mechanically uninspired other than the occasional gimmick, but despite high prices and poor fuel economy, they sold well.
Decline
American 'personal luxury' cars began to die out in the late
1980s as younger buyers moved toward imported European and Japanese cars, or toward sport utility vehicles. After years of steadily declining sales, the Oldsmobile Toronado died after 1992, the Lincoln Mark after 1998, the
Buick Riviera after 1999 and the
Cadillac Eldorado after 2002.
Nevertheless, conceptually similar imports from Japanese manufacturers like
Lexus SC and
Infiniti and European marques like BMW and Mercedes-Benz continue to sell well, even though their vehicles tend to be higher priced than their former American counterparts.
Partial list
While the vast majority of personal luxury cars came from the United States in the past, most of today's personal luxury cars are sold under German nameplates.
American vehicles
American made cars that can be included in the Personal Luxury Car sector include the following:
Note that not all model years with cars bearing these names count, since automobile manufacturers often re-use names, sometimes on very different types of car.
Models from luxury car brands that fitted in at the very top end of the personal luxury car market and they often set the styling cues for "lesser" models:
- Cadillac Eldorado - From 1967 onwards, it shared the front wheel drive drivetrain and other characteristics of the Oldsmobile Toronado
- Imperial (automobile) - In 1981, this venerable name was briefly resurrected to compete in the personal luxury car market
- Lincoln Mark - From 1968 to 1983, usually sharing the chassis, drivetrain and other parts of the Ford Thunderbird.
Considerably smaller and cheaper were the following:
- AMC Matador coupe - the Oleg Cassini and Barcelona editions offered elegant designer luxury in a distinctive aerodynamically styled fastback
- Buick Regal - Was originally an intermediate-sized personal luxury car from 1973 until 1988
- Buick Riviera - Considered as one of the most beautiful American cars of the 1960s. The 1971-73 models featured a boattail rear end with a wraparound rear window similar to the 1964-67 Corvette Sting Ray and 1964-66 Plymouth Barracuda.
- Chevrolet Monte Carlo - Introduced in 1970 with the same bodyshell as the Pontiac Grand Prix and related to the Chevrolet Chevelle; but more luxurious car than its stablemate.
- Chrysler Cordoba - Late to market in 1975, but for several years phenomenally successful
- Ford Elite - The company's first intermediate personal luxury car, obsoleted when the Thunderbird was downsized in 1977
- Ford Thunderbird - The original personal luxury car, and always one of the best sellers
- Mercury Cougar - Originally based on the Ford Mustang as a ponycar from 1967 to 1973, the Cougar became a personal-luxury car based on the intermediate platform used for the Ford Torino and Mercury Montego in 1974, then became related to the Ford Thunderbird when that car was downsized to the intermediate Torino chassis in 1977.
- Oldsmobile Starfire - Until the arrival of the Toronado in 1966
- Oldsmobile Toronado - The first modern American front wheel drive car and one of the first to feature airbags
- Pontiac Grand Prix - Introduced in 1962, early models are based on the full-sized Pontiac Catalina and Bonneville body but they were always had sportier and more luxurious interiors with bucket seats and featured distinctive styling cues such as different rooflines and cleaner body with a virtual absence of chrome. Beginning in 1969, it shared a platform with the intermediate-sized Pontiac LeMans and GTO, utilizing the intermediate sized car's chassis with a longer wheelbase to permit a longer hood plus more squared off styling.
European vehicles
- Alfa Romeo GT
- Alfa Romeo GTV
- Bentley Continental GT
- Bentley Azure
- BMW 6-Series
- BMW 8-Series
- Mercedes-Benz CLK
- Mercedes-Benz CLS
- Mercedes-Benz CL
- Mercedes-Benz SL
Japanese vehicles
Notes
A
personal luxury car is a highly styled, luxurious
automobile intended for the comfort and satisfaction of its owner/driver, sacrificing passenger space, cargo capacity, and other practical concerns for the sake of style. The personal luxury car has often been a lucrative
market segment of the post-World War II automotive market.
Definition
Personal luxury cars are usually, though not necessarily, two-door coupes or convertibles with two-passenger or
2 plus 2 seating capacity, sometimes with more seats. They are distinguished from
grand tourer or sports cars by their greater emphasis on comfort and convenience than on performance, although the distinction between a luxury GT and a personal luxury car is often hazy. Personal luxury cars are typically mass produced (rather than coachbuilder), sharing their mechanical components with more prosaic sedans to reduce production costs and increase profitability. A modern example is the Ford Thunderbird.
History
Origins
The antecedents of the personal luxury car are the expensive, often custom-bodied sporting luxury cars of the 1920s and
1930s, some of the most prestigious of which were built by Alfa Romeo, Bugatti, Delage,
Delahaye,
Duesenberg, and
Mercedes-Benz. Two well-known examples were the
Duesenberg and Mercedes SSK: tremendously fast and stratospherically expensive automobiles eschewing the comfort of pure
luxury cars while being too large and heavy to be true sports cars. They nonetheless offered distinctive style, impeccable craftsmanship, and strong performance for wealthy buyers (including film and music stars, kings, and gangsters) who wanted to project a dashing image. The Great Depression and World War II eroded the market for these expensive, bespoke cars, but the postwar era still produced noteworthy examples like the Bentley Continental with its fine two-door body built by
H.J. Mulliner. A related, primarily postwar phenomenon was the
grand tourer (GT), a relatively comfortable, high-performance car intended for high-speed, long-distance travel.
Italy became a major producer of GTs, with marques like Ferrari and
Maserati offering distinctive, often custom-bodied models of considerable performance. Alfa Romeo never recovered from the Second World War. This void was filled by Ferrari.
Both the bespoke luxury car and the GT were beyond the reach of all but the wealthiest buyers, and the
1950s saw a growing trend in both the
United States and
Europe towards mass-market "specialty cars" catering to drivers who coveted the image of the bespoke machinery, but who could not afford the cost -- and to wealthier buyers who could afford the genuine article, but disliked the inconvenience and complexity of servicing and repairing it, especially outside of a major urban area where foreign car dealerships were few and far between. Buyers were also interested in automatic transmission,
air conditioning, power steering, and other convenience options not generally offered on GTs or sports cars of the day. In its August, 1967 issue,
Motor Trend magazine noted that the domestic "luxury speciality cars" of the day (Ford Thunderbird, Buick Riviera, Oldsmobile Toronado, Cadillac Eldorado and Pontiac Grand Prix) appealed to buyers who wanted reliability and durability not found in the exotic European imports of the 1950s along with those aforementioned American-style options which kept them buying American cars." M/T added that "Motorists of just about every stripe can find a now car with pleasing and distinctive lines, good performance and all the things that go to make a car enjoyable."
The result was a burgeoning market for "factory customs," models using standard or mostly standard engines and other mechanical components, but with unique styling. A prominent early example was the
1953 Cadillac Eldorado convertible, whose customized styling gave it a price tag nearly twice that of a standard Cadillac rag top despite nearly identical underpinnings.
The personal luxury car market segment in the United States was largely defined by the Ford Thunderbird. The first Thunderbird, launched in
1955 and sold through
1957, was a two-seat convertible, but despite its compact size and respectable performance, Ford made no claims that the softly sprung T-bird was a true sports car, calling it a "personal car." Although some Thunderbirds were quite fast for their time, and some successfully competed in various forms of automobile racing, it was more of a compact luxury car than a GT.
In 1958, Ford transformed the Thunderbird into a bulkier, four-seat model with a large array of comfort features and styling gimmicks and found it a tremendous success, outselling any of the earlier, two-seat T-birds. This market segment was previously the province of the Studebaker Golden Hawk, a highly styled hardtop in the GT tradition with muscle car performance. While the four-seat Thunderbirds had only average performance and mediocre handling, their airplane and rocketship-inspired design cues found a receptive audience.
The personal luxury market emerges
Curiously, other U.S. automakers were slow to react to the success of the Thunderbird. It was not until 1962 when
Pontiac offered the Pontiac Grand Prix and
Buick offered the
Buick Wildcat, followed the next year by the Buick Riviera, as well as the Studebaker Avanti, that the T-Bird had serious competition. In 1963, "GM design chief Bill Mitchell's 'personal luxury' land yacht set sail, with the Riviera squarely aimed at Ford's big Thunderbird in the four-place sports coupe marketplace." See "The SCM Analysis" section. Retrieved on July 8, 2007.
American Motors introduced the Rambler Marlin, a full-sized sports fastback that was based on an
Mid-size car platform. By the late 1960s and 1970, this market segment was growing, and would achieve even greater success in the later 1970s.
While Europe's slower economic recovery meant that it did not venture as much into this market until the 1960s, there were exceptions like the
DKW, the custom-bodied
Alfa Romeo 1900, BMW 507, and Mercedes-Benz SL were popular in the personal luxury market, albeit on a smaller scale. By the 1960s models like the Jaguar E-Type,
BMW E9,
Citroën SM, and Mercedes-Benz SL, while more expensive and somewhat smaller than their U.S. equivalents, were very much aimed at the same type of market. Indeed, the initial BMW 6-series of 1977 were very comparable to models like the Riviera: they shared most of their mechanical components with contemporary sedans, offering very similar (and even slightly inferior) performance and less practicality at a higher price, but their distinctive style and image made them desirable automobiles.
The decline of the muscle car in the early 1970s coincided with a strong upswing in the personal luxury segment, as buyers shifted emphasis from performance to comfort, although there were some muscle cars that could be classified as personal luxury, such as the Dodge Charger (SE models). The models of that time, including the Lincoln Continental Mark series,
Cadillac Eldorado, and Ford Thunderbird, largely abandoned any pretense of sport for a more intimate, luxury-oriented feel, with plush interiors and vintage styling cues like Rolls-Royce car-style
radiator grilles, opera windows, and
vinyl tops. They were mechanically uninspired other than the occasional gimmick, but despite high prices and poor fuel economy, they sold well.
Decline
American 'personal luxury' cars began to die out in the late 1980s as younger buyers moved toward imported European and
Japanese cars, or toward sport utility vehicles. After years of steadily declining sales, the
Oldsmobile Toronado died after 1992, the Lincoln Mark after 1998, the Buick Riviera after 1999 and the Cadillac Eldorado after 2002.
Nevertheless, conceptually similar imports from Japanese manufacturers like Lexus SC and
Infiniti and European marques like BMW and Mercedes-Benz continue to sell well, even though their vehicles tend to be higher priced than their former American counterparts.
Partial list
While the vast majority of personal luxury cars came from the United States in the past, most of today's personal luxury cars are sold under German nameplates.
American vehicles
American made cars that can be included in the Personal Luxury Car sector include the following:
Note that not all model years with cars bearing these names count, since automobile manufacturers often re-use names, sometimes on very different types of car.
Models from luxury car brands that fitted in at the very top end of the personal luxury car market and they often set the styling cues for "lesser" models:
- Cadillac Eldorado - From 1967 onwards, it shared the front wheel drive drivetrain and other characteristics of the Oldsmobile Toronado
- Imperial (automobile) - In 1981, this venerable name was briefly resurrected to compete in the personal luxury car market
- Lincoln Mark - From 1968 to 1983, usually sharing the chassis, drivetrain and other parts of the Ford Thunderbird.
Considerably smaller and cheaper were the following:
- AMC Matador coupe - the Oleg Cassini and Barcelona editions offered elegant designer luxury in a distinctive aerodynamically styled fastback
- Buick Regal - Was originally an intermediate-sized personal luxury car from 1973 until 1988
- Buick Riviera - Considered as one of the most beautiful American cars of the 1960s. The 1971-73 models featured a boattail rear end with a wraparound rear window similar to the 1964-67 Corvette Sting Ray and 1964-66 Plymouth Barracuda.
- Chevrolet Monte Carlo - Introduced in 1970 with the same bodyshell as the Pontiac Grand Prix and related to the Chevrolet Chevelle; but more luxurious car than its stablemate.
- Chrysler Cordoba - Late to market in 1975, but for several years phenomenally successful
- Ford Elite - The company's first intermediate personal luxury car, obsoleted when the Thunderbird was downsized in 1977
- Ford Thunderbird - The original personal luxury car, and always one of the best sellers
- Mercury Cougar - Originally based on the Ford Mustang as a ponycar from 1967 to 1973, the Cougar became a personal-luxury car based on the intermediate platform used for the Ford Torino and Mercury Montego in 1974, then became related to the Ford Thunderbird when that car was downsized to the intermediate Torino chassis in 1977.
- Oldsmobile Starfire - Until the arrival of the Toronado in 1966
- Oldsmobile Toronado - The first modern American front wheel drive car and one of the first to feature airbags
- Pontiac Grand Prix - Introduced in 1962, early models are based on the full-sized Pontiac Catalina and Bonneville body but they were always had sportier and more luxurious interiors with bucket seats and featured distinctive styling cues such as different rooflines and cleaner body with a virtual absence of chrome. Beginning in 1969, it shared a platform with the intermediate-sized Pontiac LeMans and GTO, utilizing the intermediate sized car's chassis with a longer wheelbase to permit a longer hood plus more squared off styling.
European vehicles
Japanese vehicles
Notes
Personal luxury car - Wikipedia, the free encyclopedia
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